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How to Make Money Selling dōTERRA®: Ideas for Finding More Customers

doTerra Logo - How to Make More Money Selling doTerra

The time you put into learning how to make money selling with dōTERRA® is an investment in your success that pays dividends right now and in the future.

Selling dōTERRA is a skill you can learn. You don’t have to be a natural salesperson or have a big personality. In fact, digital marketing makes it easy even for a shy person to get out there and get in front of potential dōTERRA customers. That’s what marketers call “outbound marketing,” and the Digital Marketing School can show you how to make it work for you.

doTerra Essential Oils - Learn How to Sell doTerra Successfully

How to Sell dōTERRA with Outbound Marketing

Outbound marketing is how you go out and find potential customers. Well-known examples include old-fashioned advertising on television, radio, in newspapers, even flyers on bulletin boards are examples of outbound marketing. Showing at trade shows, tables at a shopping center, and phoning people or knocking on doors are other tried and true outbound marketing techniques you can use to sell dōTERRA.

Digital marketing adds to your arsenal with outreach through email, pay-per-click ads, and social media. These can be less expensive and time consuming than traditional techniques—that matters when you are new and learning how to sell dōTERRA.

Savvy marketers use more than one technique. You will get the best results if you use several ways to find customers together. The more you can do in unison, the more effective you will be.

Thinking about the Customer When Selling dōTERRA

Before you can sell anything, you need to think about who might buy. Ask yourself these three questions:

  • What kind of person would buy the products in the dōTERRA line? The person buying essential oils might be different from a buyer of home cleaning products.
  • What are the needs and wants of potential buyers? What problem does dōTERRA solve and what benefit does dōTERRA bring?
  • Where do potential customers spend time? What interests them? Where do they seek information?

Because of dōTERRA’s rich product line, there won’t be one simple answer for each question. But that opens opportunities for you. The more you discover, the better you can sell dōTERRA. Keep it all straight in a spreadsheet. Create headings and then fill it in like this example:


dōTERRA Deep Blue® Rub

Needs addressed:

soreness, chaffing, redness

Type of person:

athletes, loved one of an athlete, sports therapist

Relevant messages:

“Rich, topical cream infused with the Deep Blue Soothing Blend of CPTG Certified Pure Therapeutic Grade essential oils”

“Proprietary blend of natural plant extracts”

“Provides a comforting sensation of cooling and warmth”

“An essential addition to your bathroom cabinet and gym bag”

“Leaves skin feeling soft and not greasy”

Where they get information:

Sports sites, magazines, word of mouth

Where they go

Massage therapist, chiropractor, doctor, gyms and sports facilities

Seven Keys to Making Money Selling with dōTERRA

Variety and repetition count when selling dōTERRA. The more often potential customers see your message in the more places, the better your chances for breaking through the clutter. Use this list of outbound marketing ideas to make your plan to sell dōTERRA.

Make More Money Selling doTerra at Fairs, Bazaars and Parties

1. Attend events, fairs, bazaars, and parties.

Because people want to meet, mingle, discover, and try, these occasions make it easier to introduce dōTERRA. Some event ideas include:

  • Wedding fairs
  • County fairs
  • Craft fairs
  • Sidewalk sales and mall expos
  • Church fairs
  • Wellness workshops
  • Farmers markets
  • Wellness days
  • Races and walk-a-thons
  • Beauty showcases
  • Health seminars
Ideas for Finding More doTerra Customers - Join Organizations

2. Join organizations.

You’ll meet potential customers and network with those who can make introductions to others. Look for organizations that fit the dōTERRA mission and mesh with product features and benefit. Volunteer, give talks, host demos, get involved. Here are places to start:

  • Entrepreneur clubs
  • Chamber of commerce
  • Community service clubs like Lions and Rotary
  • Charities
  • Sports boosters
  • Health task forces
  • Wellness meetups
  • Hospital-sponsored classes and support groups
  • Motivational seminars
Sell More doTerra by Networking Everywhere

3. Network everywhere.

Have product and your business cards on you all the time everywhere you go. Always be ready, whether in post office line or in a waiting room. Don’t be shy. Here are some tips for starting conversations:

  • Let the other person lead. If they are talkative, that’s your invitation to engage.
  • Look for an opportunity to bring up the product. Talking about the cold weather can turn the conversation to dry skin and an offer to share a drop of dōTERRA SPA® Hand & Body Lotion.
  • After sharing, don’t start the hard sell. Don’t push dōTERRA; just share and leave a card.
  • Sales pros talk about the three foot rule: Hand your business card to anyone within a three feet radius.
  • Wear a dōTERRA shirt or pin, or carry a dōTERRA bag as a conversation starter. You are a walking billboard.
doTerra Literature - Ideas for Selling more doTerra

4. Share dōTERRA literature.

You can’t physically be everywhere, but your business cards, flyers, brochures and literature can expand your reach. Get your name out there. Here are some ideas:

Share doTerra Products - How to Make Money Selling doTerra

5. Share the product.

People who experience dōTERRA are likelier to buy dōTERRA. Here are ways to get the product into people’s hands.

Create a doTerra website - Get more doTerra customers

6. Make a dōTERRA website.

It will be your online place for engaging people, gathering leads. Your website is the centerpiece of all digital marketing efforts. With today’s options, you don’t have to be a technology genius. You can find easy do-it-yourself options or you can hire a professional. dōTERRA offers useful resources at the dōTERRA University site.

Sell doTerra Online by Using Digital Marketing

7. Spread your message online.

While your dōTERRA website is the centerpiece of your digital marketing efforts, it will only work if you drive visitors to it who can become customers.

Make Money Selling with dōTERRA—A Matter of Learning How and Doing the work

Outbound marketing techniques from traditional to digital, are ways to get you out there in front of potential customers. We have covered some of the basics and have offered up some ideas to get you started, but don’t limit yourself. Marketing is creative, so let your imagination go. You are sure to come up with your own ideas for making leads come in and making your business grow. We are dedicated to helping you achieve your dreams at the Digital Marketing School. We share information with no cost, no gimmicks that can transform you and your business.

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