How to Make Money Selling dōTERRA®: Ideas for Finding More Customers
The time you put into learning how to make money selling with dōTERRA® is an investment in your success that pays dividends right now and in the future.
Selling dōTERRA is a skill you can learn. You don’t have to be a natural salesperson or have a big personality. In fact, digital marketing makes it easy even for a shy person to get out there and get in front of potential dōTERRA customers. That’s what marketers call “outbound marketing,” and the Digital Marketing School can show you how to make it work for you.
How to Sell dōTERRA with Outbound Marketing
Outbound marketing is how you go out and find potential customers. Well-known examples include old-fashioned advertising on television, radio, in newspapers, even flyers on bulletin boards are examples of outbound marketing. Showing at trade shows, tables at a shopping center, and phoning people or knocking on doors are other tried and true outbound marketing techniques you can use to sell dōTERRA.
Digital marketing adds to your arsenal with outreach through email, pay-per-click ads, and social media. These can be less expensive and time consuming than traditional techniques—that matters when you are new and learning how to sell dōTERRA.
Savvy marketers use more than one technique. You will get the best results if you use several ways to find customers together. The more you can do in unison, the more effective you will be.
Thinking about the Customer When Selling dōTERRA
Before you can sell anything, you need to think about who might buy. Ask yourself these three questions:
Because of dōTERRA’s rich product line, there won’t be one simple answer for each question. But that opens opportunities for you. The more you discover, the better you can sell dōTERRA. Keep it all straight in a spreadsheet. Create headings and then fill it in like this example:
dōTERRA Deep Blue® Rub
soreness, chaffing, redness
Type of person:
athletes, loved one of an athlete, sports therapist
“Rich, topical cream infused with the Deep Blue Soothing Blend of CPTG Certified Pure Therapeutic Grade essential oils”
“Proprietary blend of natural plant extracts”
“Provides a comforting sensation of cooling and warmth”
“An essential addition to your bathroom cabinet and gym bag”
“Leaves skin feeling soft and not greasy”
Where they get information:
Sports sites, magazines, word of mouth
Where they go
Massage therapist, chiropractor, doctor, gyms and sports facilities
Seven Keys to Making Money Selling with dōTERRA
Variety and repetition count when selling dōTERRA. The more often potential customers see your message in the more places, the better your chances for breaking through the clutter. Use this list of outbound marketing ideas to make your plan to sell dōTERRA.
1. Attend events, fairs, bazaars, and parties.
Because people want to meet, mingle, discover, and try, these occasions make it easier to introduce dōTERRA. Some event ideas include:
2. Join organizations.
You’ll meet potential customers and network with those who can make introductions to others. Look for organizations that fit the dōTERRA mission and mesh with product features and benefit. Volunteer, give talks, host demos, get involved. Here are places to start:
3. Network everywhere.
Have product and your business cards on you all the time everywhere you go. Always be ready, whether in post office line or in a waiting room. Don’t be shy. Here are some tips for starting conversations:
4. Share dōTERRA literature.
You can’t physically be everywhere, but your business cards, flyers, brochures and literature can expand your reach. Get your name out there. Here are some ideas:
5. Share the product.
People who experience dōTERRA are likelier to buy dōTERRA. Here are ways to get the product into people’s hands.
6. Make a dōTERRA website.
It will be your online place for engaging people, gathering leads. Your website is the centerpiece of all digital marketing efforts. With today’s options, you don’t have to be a technology genius. You can find easy do-it-yourself options or you can hire a professional. dōTERRA offers useful resources at the dōTERRA University site.
7. Spread your message online.
While your dōTERRA website is the centerpiece of your digital marketing efforts, it will only work if you drive visitors to it who can become customers.
Make Money Selling with dōTERRA—A Matter of Learning How and Doing the work
Outbound marketing techniques from traditional to digital, are ways to get you out there in front of potential customers. We have covered some of the basics and have offered up some ideas to get you started, but don’t limit yourself. Marketing is creative, so let your imagination go. You are sure to come up with your own ideas for making leads come in and making your business grow. We are dedicated to helping you achieve your dreams at the Digital Marketing School. We share information with no cost, no gimmicks that can transform you and your business.