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Month: June 2019

Digital Marketing analytics chart

Digital Marketing Return on Investment: Measuring Success

Digital Marketing Return on Investment: Measuring Success Digital marketing requires as sizeable investment—how to know if your efforts are paying off? Here is how to measure digital marketing return on investment. Measuring your digital marketing return on investment (ROI) gives you insight into real results—insight you can act on. You can track, measure, and learn …

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Improve your email opening rate for your digital marketing efforts

Improving Your Email Open Rate and Other Key Email Marketing Metrics

Improving Your Email Open Rate and Other Key Email Marketing Metrics What does email open rate mean? Your email open rate is a performance metric for measuring the effectiveness of your email marketing campaigns. If your target customer doesn’t open your email, it doesn’t matter how effective your message is. That is why tracking email …

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