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Day: August 24, 2019

Digital Marketing Budget Formula

Setting Your Digital Marketing Budget—Advertising Budget Formula and More

Setting Your Digital Marketing Budget What should your digital marketing budget be? How much should you budget for advertising? You want to spend enough to achieve your digital marketing objectives, but don’t want to spend so much that you aren’t optimizing your profit. Determining what you should spend on advertising and digital marketing is even …

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Digital Marketing for B2B

Strategies for B2B Digital Marketing that Really Work

Strategies for B2B Digital Marketing that Really Work B2B digital marketing strategies are different than strategies you might use to sell to consumers. B2B purchases tend to be planned and budgeted, not spur of the moment buys. The process can be more lengthy and complex with more than one decision maker. For many businesses, there …

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Digital Marketing for eCommerce

eCommerce Digital Marketing Best Practices

eCommerce Digital Marketing Best Practices To grow and profit in today’s competitive retail market, you need to apply eCommerce digital marketing best practices to your business. With the right strategies, you can add to your customer base, attract customers, and increase profitable revenue. Here is a round-up of best practices: 1. Have a Strong Brand …

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Digital Marketing for Non-Profits

Digital Marketing for Non-Profits

Digital Marketing for Non-Profits Digital marketing for non-profits is a strategic option you cannot ignore. More and more commerce is done online every year—and that is as true for non-profit commerce as it is for any business. You type commerce might be different—getting attention, attracting donors and sponsors, finding volunteers, expand your reach, and activate …

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