Digital Marketing Undergrad Degree Programs
If you are serious about a career in digital marketing, you may find it is worth investing your time, money and effort into taking digital marketing college courses or earning a university degree in digital marketing.
Even within this digital marketing education niche, you have a large number of choices from community colleges to Ivy League institutions.
The variety of programs for earning a certificate or university degree in digital marketing can be daunting. Here is a general overview of choices.
Some institutions offer certificate programs with no prerequisites. Georgetown University’s Certificate in Digital Marketing is just such a program. The University of Alabama’s Social Media Graduate Certificate program requires that you have already earned a bachelor’s degree from an accredited university with a cumulative GPA over 3.0 or a GMAT score above 480.
You have a choice of attending in person or can combine online with in-person learning at the University of Washington. A growing number of programs are this self-paced professional certificate from Duke University, which is offered online in a distance learning format.
Course offerings vary greatly. This comprehensive graduate certificate program at the Stern Business School at New York University gives you an idea of what a complete and rigorous program may include topics such as:
Bachelor of Arts of Science Digital Marketing Degree
Universities are quickly revamping their business degree offerings to support the growing demand for people with digital marketing expertise. The University of Connecticut offers a Digital Marketing & Analytics major as does the Penn State University.
These are traditional on-campus undergraduate degree with a digital marketing focus.
Many of the programs have a strong technology element, but you will find a number that are decidedly more business oriented.
Arizona State Bachelor of Science Marketing (Digital and Integrated Marketing Communications) offers a comprehensive business and marketing degree that incorporates the digital aspects.
Online distance learning degree programs offer you the chance to earn your degree without living on or near campus.
The University of Maryland offers a Bachelor of Science Digital Media and Web Technology degree that is for the more technically inclined. The Bachelor of Science in Digital Marketing Technology from the University of Wisconsin is similarly tech-heavy. The University of Harrisburg has a digital marketing concentration option for its Online Bachelor of Science in Management, Entrepreneurship, and Business Administration (MEBA).
Arkansas State adds a Social Media Management Certification to its online Bachelor of Science in Strategic Communication.
Master of Science in Digital Marketing
Masters programs are designed to produce the industry’s future leaders. Pursuing an advanced degree in the field means combining a solid understanding of underlying technologies, as well as the fundamentals of branding, marketing management, user design, content marketing, social media, and trends in marketing technology and consumer demand.
You will understand high-level corporate planning in digital infrastructure, product, and marketing, to manage the integration of digital with the overall corporate strategy.
Temple University’s Fox School of Business offers a Master of Science in Digital Innovation in Marketing degree that can be completed totally online.
More specifically focused on marketing is the Brandeis University Master of Science Digital Marketing and Design degree.
The program is designed to be completed by part-time students online in a self-paced program covering required and elective courses, such as:
If you already have a bachelor degree, don’t want to spring for a master’s degree, but still want to upgrade your credentials, Rutgers University has an interesting option:
The “Mini MBA.” It is designed for seasoned marketers who want to strengthen their command of digital marketing or for marketers leading digital marketing teams and partners and need to connect the rest of the organization with digital marketing initiatives.
The course is broken into ten modules taking about three and half hours to complete. Credits count towards a graduate degree, should you eventually decide to go that route. Topics covered include: