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Setting Your Digital Marketing Budget What should your digital marketing budget be? How much should you budget for advertising? You want to spend enough to achieve your digital marketing objectives, but don’t want to spend so much that you aren’t optimizing your profit. Determining what you should spend on advertising and digital marketing is even …

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Strategies for B2B Digital Marketing that Really Work B2B digital marketing strategies are different than strategies you might use to sell to consumers. B2B purchases tend to be planned and budgeted, not spur of the moment buys. The process can be more lengthy and complex with more than one decision maker. For many businesses, there …

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eCommerce Digital Marketing Best Practices To grow and profit in today’s competitive retail market, you need to apply eCommerce digital marketing best practices to your business. With the right strategies, you can add to your customer base, attract customers, and increase profitable revenue. Here is a round-up of best practices: 1. Have a Strong Brand …

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Digital Marketing for Non-Profits Digital marketing for non-profits is a strategic option you cannot ignore. More and more commerce is done online every year—and that is as true for non-profit commerce as it is for any business. You type commerce might be different—getting attention, attracting donors and sponsors, finding volunteers, expand your reach, and activate …

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Small Business Digital Marketing Tips Small business digital marketing is an opportunity entrepreneurs cannot ignore. With fewer staff and limited budgets, small businesses need to get more with less. You don’t have to become a digital geek to get the benefits. Here are some easy and cost-effective tactics anyone can try: 1. Create Content You …

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Boost Your Web Site Conversion Rate to Boost Profit Improving the conversion rate on your web site is your key to building a profitable digital marketing operation. Take an experimental and analytic approach to your site—try new things and measure the outcome—to optimize for high converting web pages and a site that increases your sales. …

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Digital Marketing Return on Investment: Measuring Success Digital marketing requires as sizeable investment—how to know if your efforts are paying off? Here is how to measure digital marketing return on investment. Measuring your digital marketing return on investment (ROI) gives you insight into real results—insight you can act on. You can track, measure, and learn …

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Improving Your Email Open Rate and Other Key Email Marketing Metrics What does email open rate mean? Your email open rate is a performance metric for measuring the effectiveness of your email marketing campaigns. If your target customer doesn’t open your email, it doesn’t matter how effective your message is. That is why tracking email …

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