In this class, you will develop essential digital marketing strategies that will lay the foundation for all of your marketing tactics.
What You'll Learn
Develop a Customer Persona
Understanding your customers is essential. Your very own Customer Persona will help keep your marketing focused on the right customers. And it will help you create content that makes them pay attention.
Write a Unique Value Proposition
Your business is unique. But many business owners fail to describe what they do and how their business is different from competitors. A unique value proposition is a short blurb that you will use on your website, in social media, in Email, and even for SEO. It will really help you sell.
Develop an Elevator Pitch
This is how you get people interested in your business. Whether you have plans to pitch your business on Shark Tank or you plan to raise capital through more traditional means, you need a short, concise, and persuasive description of your business. That’s where the Elevator Pitch comes in.