Selling with Thirty-One®: Finding More Customers and Making More Money
The time you invest in learning as a professional consultant selling with Thirty-One® will pay-off every day—now and into the future. Selling 31 is something you learn. Add consistent hard work and focus, and you have a recipe for more sales success. Whether you are shy or out-going, you have what it takes to be a “natural salesperson,” and the Digital Marketing School is here to help.
Selling Thirty-One: Outbound Marketing and Inbound Marketing
Going out to find potential customers is the definition of outbound marketing. Traditional examples include television and radio advertising, print ads, catalogs, flyers and cards on bulletin boards. Selling 31 at parties is a tried-and-true outbound marketing technique, as are tables at shows and in shopping centers, or going door-to-door and making phone calls.
Nowadays, we have digital marketing options, too. Email, pay-per-click ads, and social media are inexpensive and easy—plus you can measure results and find out what works for you. You can experiment to constantly improve your results. Whether you are new at selling Thirty-One, or are a seasoned pro, digital outbound marketing can turbo-charge your sales.
Think about the Thirty-One Customer
To more effectively sell Thirty-One, ask these key questions about people who might become customers:
Thirty-One’s products each have a different appeal, so thinking it through will open new ideas and opportunities for you. Standing in your customers’ shoes will spark new ideas for selling 31. To keep it all straight, consider creating a spreadsheet with headings like:
Personalized photo pillow
Commemorate an event, gift for a grandparent
Type of person:
Someone with something to celebrate
“Create a soft and beautiful statement”, “Customized gift for someone special”, “Create a personalized message”, “Many print and embroidery thread colors”
Where they get information
Gift ideas web sites and blogs
Where they go
Message therapist, chiropractor, doctor, gyms and sports facilities
With a solid understanding of who might buy and where to connect to them, it is time to start selling Thirty-One. Look for ways to get your message out; the more places the better. Use more than one technique when spreading your message—repetition works!
1. Fairs, and events.
In-person selling is proven profitable when selling Thirty-One. Because people like to see and touch the product, here are some ideas:
2. Get involved in your community.
Network to meet potential customers and let them know you are a Thirty-One consultant. Organizations that mesh with Thirty-One products can open doors when you volunteer, host demos, or get involved. Here are places to start:
3. Network everywhere.
Never go anywhere without your business cards or catalogs. Use the product. Thirty-One bags are eye-catching and invite compliments. That’s a perfect chance for you to tell people you sell 31. If you are shy or don’t have a lot of experience with small talk, here are some tips:
4. Spread the Thirty-One news through cards, brochures, and catalogs.
Distribute your business cards, flyers, brochures, and literature in high-traffic areas to extend your “reach” and connect with more people than you can contact personally.
5. Share the product.
When people experience your product, they are likelier to buy. Selling Thirty-One is easier when you can get the product into people’s hands.
6. A Thirty-One website of your own is a must.
The Thirty-One website is a good start, but consider creating your own independent site. You can drive traffic to it, engage people with your own content, and gather leads. It should be the keystone of your digital marketing efforts. Today it is easy to create a site without being a technology geek, with tons of do-it-yourself options.
7. Online outbound marketing.
Drive visitors to your site so you can convert them to customers.
Selling Thirty-One: It’s all in the Approach
Beyond the tips and ideas, you have to have the right attitude. Keep these concepts in mind:
Selling Thirty-One with Hard Work, Focus, and Clever Ideas
Outbound marketing techniques can empower you in selling Thirty-One. These ideas are meant as a start. Our hope is you will use your creativity to make them your own and add to them. We are here to support you at no cost, with no gimmicks as you grow and succeed.