Digital Marketing Definitions

43 Important Digital Marketing terms with definitions and examples.

  • A method of comparing two versions of a webpage or email to determine which one performs better.

    Example:

    Testing two versions of a website homepage to see which one has a higher conversion rate.

  • A view of an advertisement by a user.

    Example:

    One view of a banner ad on a website

  • A platform that connects advertisers with publishers.

    Example:

    Google AdSense

  • A type of marketing where a business rewards affiliates for bringing in customers or traffic through their own marketing efforts.

    Example:

    Amazon Associates

  • The measurement, collection, analysis, and reporting of data to improve performance.

    Example:

    Google Analytics

  • The percentage of visitors who leave a website after only viewing one page.

    Example:

    A website with a high bounce rate may have usability or content issues.

  • A prompt for users to take a specific action, such as clicking a button or filling out a form.

    Example:

    "Sign up now" or "Download our ebook".

  • The percentage of people who click on an ad or link after seeing it.

    Example:

    A website with a high CTR may have a strong call to action or effective targeting.

  • The creation and distribution of valuable and relevant content to attract and retain a target audience.

    Example:

    A blog post or video tutorial

  • The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

    Example:

    A website with a high conversion rate may have a strong value proposition or easy checkout process.

  • The cost to acquire a new customer or conversion.

    Example:

    If an ad campaign costs $100 and results in 10 conversions, the CPA is $10 per conversion

  • The cost to a business each time someone clicks on their ad.

    Example:

    If an ad campaign costs $50 and results in 100 clicks, the CPC is $0.50 per click.

  • The cost to a business for each ad impression.

    Example:

    If an ad campaign costs $100 and results in 10,000 impressions, the CPM is $10 per 1,000 impressions.

  • The amount of revenue a customer is expected to generate over the course of their relationship with a business.

    Example:

    A customer who spends $100 per month and remains a customer for 12 months has a CLV of $1,200.

  • A type of advertising that uses banner ads or other visual elements to attract attention.

    Example:

    A banner ad on a website or a sponsored post on social media.

  • The use of email to promote a business, product, or service.

    Example:

    A newsletter or promotional email sent to a subscriber list.

  • The use of location data to target ads to a specific geographic area.

    Example:

    A local business using geotargeting to show ads only to people within a certain radius.

  • Google's advertising platform, which allows businesses to promote their products and services on Google.

    Example:

    An ad on Google’s Search Engine Results Page.

  • A web analytics service offered by Google that tracks and reports website traffic and user behavior.

    Examples:

    Analyzing website traffic and user behavior to improve website performance.

  • A word or phrase preceded by the # symbol used to categorize content and make it easily discoverable.

    Example:

    #ThrowbackThursday

  • The number of times an ad is displayed.

    Examples:

    If an ad is shown 1,000 times, it has 1,000 impressions.

  • A strategy that focuses on attracting customers through relevant and helpful content and interactions.

    Example:

    Creating a blog post to attract potential customers and then using email marketing to nurture them.

  • A type of marketing that involves partnering with influencers to promote a product or service.

    Example:

    A fitness brand partnering with a popular Instagram fitness influencer to promote its products.

  • A word or phrase that describes the content of a web page or digital ad.

    Example:

    "Best pizza in New York" or "Affordable web design services"

  • A web page designed specifically for a marketing campaign that encourages visitors to take a specific action.

    Example:

    A landing page for a free trial of a software product.

  • A free resource, such as an ebook or white paper, offered in exchange for contact information.

    Example:

    Offering a free ebook on social media marketing in exchange for a user's email address.

  • The process of building relationships with potential customers through targeted content and communication.

    Example:

    Sending a series of personalized emails to a potential customer to encourage them to make a purchase.

  • The process of acquiring links from other websites to improve search engine rankings.

    Example:

    Writing guest posts for other websites that link back to your own website.

  • A longer, more specific keyword phrase that is less competitive and more targeted.

    Example:

    "Best pizza in New York City" instead of "Pizza".

  • The process of finding information through search engine results, without the use of paid advertising.

    Example:

    Searching for "best pizza in New York" and clicking on the top organic result.

  • A type of digital advertising where businesses pay each time someone clicks on their ad.

    Example:

    Running a Google Ads campaign where you pay each time someone clicks on your ad.

  • The practice of showing ads to people who have previously interacted with a business or website.

    Example:

    Showing an ad for a product to someone who viewed the product page but didn't make a purchase.

  • The amount of profit or revenue generated by an investment, divided by the cost of the investment.

    Example:

    If a marketing campaign generates $10,000 in revenue and cost $2,000 to run, the ROI is 5:1.

  • The process of optimizing a website to improve its visibility and ranking on search engines.

    Example:

    Optimizing a website's content and structure to rank higher on Google.

  • Search engine results page.

    Example:

    The page that displays the results of a search engine query.

  • The use of social media platforms to promote a business, product, or service.

    Example:

    Posting on Instagram to promote a product or service.

  • The group of people who are most likely to be interested in a business, product, or service.

    Example:

    A fashion brand targeting.

  • Content created and shared by users of a product or service, often on social media.

    Example:

    A user sharing a photo on Instagram using a brand's hashtag.

  • The unique benefit that sets a product or service apart from its competitors.

    Example:

    Apple's USP is their design and user experience.

  • A marketing technique that relies on word-of-mouth or sharing to increase brand awareness.

    Example:

    The ALS Ice Bucket Challenge.

  • An online seminar or presentation typically used for educational or promotional purposes.

    Example:

    A company hosting a webinar on email marketing best practices.

  • A product or service that is produced by one company but rebranded and sold by another company.

    Example:

    A digital marketing agency reselling email marketing software under their own brand.

  • A visual guide or blueprint that represents the structure and layout of a website or app.

    Example:

    A digital agency creating a wireframe to plan the layout of a new website.

Understanding digital marketing terms is really important for any business that wants to succeed. Digital marketing terms refer to the jargon and technical language used in the world of online marketing. Therefore, t's important to have a basic understanding of these terms, particularly if you're starting a business whether it’s online or a physical storefront.

Knowing digital marketing terms allows you to communicate effectively with professionals in your field, understand how your online campaigns are performing, and optimize your strategies for better results. It will also help you stay up-to-date with the latest trends and developments in the industry.

For example, if you're not familiar with terms like "bounce rate," "CTR," or "conversion rate," you won't be able to easily analyze your website traffic and user behavior. You won't be able to understand which pages are driving traffic, which ones are causing visitors to leave, or which campaigns are bringing in the most leads. These are all super important factors when starting or running a business.

Understanding digital marketing terms can help you avoid being taken advantage of by deceitful marketers or agencies. If you don't know the basics of digital marketing, you won't be able to evaluate whether a campaign is worth the investment or not.

So, having a solid understanding of digital marketing terms is essential for any business that wants to succeed today. By knowing these digital marketing terms, you can effectively communicate with professionals in the field, optimize your online strategies, and avoid costly mistakes.

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