What a Digital Marketer Can Earn: Salaries for Digital Marketers
When assessing what a digital marketer can earn, consider a number of factors. Digital marketer salaries can vary by experience, track record, geography, and area of expertise. Here we have gathered some average ranges that give you a good idea of digital marketer income earning potential.
What a Digital Marketer Can Earn as a Manager
Starting with general management, entry-level jobs offer a digital marketing manager salary of around $56,765, according to Payscale. Some firms offer profit sharing, which can boost that about $5,000. Your work will revolve around executing digital marketing projects and require a basic understanding of some of the key digital marketing topics (see more at What a Digital Marketer Needs to Know).
A mid-level digital marketer salary can rise to between $85,541 and $122,729, according to Salary.com. For more senior positions, from Vice President on up, salaries are north of $187,000, according to Glassdoor.com. As the field of digital marketing matures and expands, career paths are leading higher into organizations—with salary levels rising apace.
Specialist Digital Marketer Salaries
Beyond the generalist manager positions are digital marketing jobs that specialize in a specific area:
What a Digital Marketer Can Earn Selling Products and Services
What a digital marketer can earn doesn’t necessarily depend on having a job in digital marketing. Sure, digital marketing salaries are attractive, but they are not the only way to earn income as a digital marketer. Selling products and services online requires digital marketing expertise. Our blog on How to Sell Products Online gives you a pretty good overview on how to use digital marketing to build a business. When using digital marketing to attract customers and maintain loyalty, you aren’t limited by prevailing digital marketer salaries. Your income depends on the effort you put out and the effectiveness of your strategies.
Digital Marketing Income on the Rise
In a field that is evolving as quickly as the digital marketing industry is, entrepreneurial opportunities abound. If you are interested in starting your own business, digital marketing offers opportunities in technology, tools, specialist areas, service providers and agencies, as well as general management and consulting.
Digital marketing gets measurable results. Companies are increasing activities and spending as a result. Demand for these skills is high and going higher. If you are looking for job security, wide open career paths, and opportunities to earn a significant salary, consider working in digital marketing.