Digital Marketing School Blog

Strategies for B2B Digital Marketing that Really Work B2B digital marketing strategies are different than strategies you might use to sell to consumers. B2B purchases tend to be planned and budgeted, not spur of the moment buys. The process can be more lengthy and complex with more than one decision maker. For many businesses, there

eCommerce Digital Marketing Best Practices To grow and profit in today’s competitive retail market, you need to apply eCommerce digital marketing best practices to your business. With the right strategies, you can add to your customer base, attract customers, and increase profitable revenue. Here is a round-up of best practices: 1. Have a Strong Brand

Digital Marketing for Non-Profits Digital marketing for non-profits is a strategic option you cannot ignore. More and more commerce is done online every year—and that is as true for non-profit commerce as it is for any business. You type commerce might be different—getting attention, attracting donors and sponsors, finding volunteers, expand your reach, and activate

Small Business Digital Marketing Tips Small business digital marketing is an opportunity entrepreneurs cannot ignore. With fewer staff and limited budgets, small businesses need to get more with less. You don’t have to become a digital geek to get the benefits. Here are some easy and cost-effective tactics anyone can try: 1. Create Content You

Boost Your Web Site Conversion Rate to Boost Profit Improving the conversion rate on your web site is your key to building a profitable digital marketing operation. Take an experimental and analytic approach to your site—try new things and measure the outcome—to optimize for high converting web pages and a site that increases your sales.

Top 10 Reasons Why Your Domain Might Get Penalized by Google I was inspired to write this article because of a question a student, Aishani Mitra, recently asked in my free Digital Marketing 101 class. I’ll tell you a quick, interesting story about Black Hat SEO but if you want to just get to the list scroll

Digital Marketing Return on Investment: Measuring Success Digital marketing requires as sizeable investment—how to know if your efforts are paying off? Here is how to measure digital marketing return on investment. Measuring your digital marketing return on investment (ROI) gives you insight into real results—insight you can act on. You can track, measure, and learn

Improving Your Email Open Rate and Other Key Email Marketing Metrics What does email open rate mean? Your email open rate is a performance metric for measuring the effectiveness of your email marketing campaigns. If your target customer doesn’t open your email, it doesn’t matter how effective your message is. That is why tracking email

What a Digital Marketer Can Earn: Salaries for Digital Marketers When assessing what a digital marketer can earn, consider a number of factors. Digital marketer salaries can vary by experience, track record, geography, and area of expertise. Here we have gathered some average ranges that give you a good idea of digital marketer income earning

Digital Marketer Job Benefits: What’s It Like Working in Digital Marketing? Attractive digital marketing job benefits draw more people into this highly dynamic field every year. When considering if a digital marketing job is right for you, we provide some insight into what it’s like to be working in digital marketing. Before looking at working

This $100,000/year Career is Growing Like Crazy See why people are flocking to this new $100k/year-career. It is growing like CRAZY.. According to salary.com, a digital marketing manager in the United States earn $99,349 a year on average. During my first internship at a media agency I thought that whatever the digital marketing department worked

How to Sell Products Online Digital marketing has transformed how to sell products online. Selling products from home and making money from selling online is now a huge and increasingly sophisticated business. The good news is that you can learn what you need to know without a huge amount of effort and you can learn

Make Money Selling Jewelry from Home With nearly 30 million people buying jewelry online every day, there is a real opportunity to make money selling jewelry from home. Here are insights and tips for success. Try our Free Course Get started with our intro Digital Marketing course completely free of charge Get Started Choosing What

How to Sell Essential Oils from Home Booming interest is creating a big business for people selling essential oils. Customers see essential oils as a natural way to deal with stress, improve mood, relieve pain, care for hair and body, clean nearly anything, and even as a bug repellant. With thousands of uses, it is