Digital Marketing School Blog

Digital Marketing for B2B
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Strategies for B2B Digital Marketing that Really Work

Strategies for B2B Digital Marketing that Really Work B2B digital marketing strategies are different than strategies you might use to sell to consumers. B2B purchases tend to be planned and budgeted, not spur of the moment buys. The process can be more lengthy and complex with more than one decision maker. For many businesses, there

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Digital Marketing for eCommerce
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eCommerce Digital Marketing Best Practices

eCommerce Digital Marketing Best Practices To grow and profit in today’s competitive retail market, you need to apply eCommerce digital marketing best practices to your business. With the right strategies, you can add to your customer base, attract customers, and increase profitable revenue. Here is a round-up of best practices: 1. Have a Strong Brand

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Digital Marketing for Non-Profits
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Digital Marketing for Non-Profits

Digital Marketing for Non-Profits Digital marketing for non-profits is a strategic option you cannot ignore. More and more commerce is done online every year—and that is as true for non-profit commerce as it is for any business. You type commerce might be different—getting attention, attracting donors and sponsors, finding volunteers, expand your reach, and activate

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Small Business Digital Marketing Tips
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Small Business Digital Marketing Tips

Small Business Digital Marketing Tips Small business digital marketing is an opportunity entrepreneurs cannot ignore. With fewer staff and limited budgets, small businesses need to get more with less. You don’t have to become a digital geek to get the benefits. Here are some easy and cost-effective tactics anyone can try: 1. Create Content You

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Top 10 Reasons Why Your Domain Might Get Penalized by Google

Top 10 Reasons Why Your Domain Might Get Penalized by Google I was inspired to write this article because of a question a student, Aishani Mitra, recently asked in my free Digital Marketing 101 class. I’ll tell you a quick, interesting story about Black Hat SEO but if you want to just get to the list scroll

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Digital Marketing analytics chart
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Digital Marketing Return on Investment: Measuring Success

Digital Marketing Return on Investment: Measuring Success Digital marketing requires as sizeable investment—how to know if your efforts are paying off? Here is how to measure digital marketing return on investment. Measuring your digital marketing return on investment (ROI) gives you insight into real results—insight you can act on. You can track, measure, and learn

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Improve your email opening rate for your digital marketing efforts
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Improving Your Email Open Rate and Other Key Email Marketing Metrics

Improving Your Email Open Rate and Other Key Email Marketing Metrics What does email open rate mean? Your email open rate is a performance metric for measuring the effectiveness of your email marketing campaigns. If your target customer doesn’t open your email, it doesn’t matter how effective your message is. That is why tracking email

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How to Learn Digital Marketing: Digital Marketing Training Options

How to Learn Digital Marketing: Digital Marketing Training Options Why learn digital marketing? Digital marketing is a burgeoning industry offering interesting careers (link to What It’s Like Working in Digital Marketing) in a well-paying field (link to What a Digital Marketer Can Earn). With demand so high for skilled workers in this complex field (link

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What can a Digital Marketer Earn in 2019
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What a Digital Marketer Can Earn: Salaries for Digital Marketers

What a Digital Marketer Can Earn: Salaries for Digital Marketers When assessing what a digital marketer can earn, consider a number of factors. Digital marketer salaries can vary by experience, track record, geography, and area of expertise. Here we have gathered some average ranges that give you a good idea of digital marketer income earning

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Digital Marketing Skills: What a Digital Marketer Needs to Know

Digital Marketing Skills: What a Digital Marketer Needs to Know Here are the key digital marketing skills every digital marketer needs to know, from general business to specific niche areas of expertise. General Business Skills: General business skills play an out-size role in digital marketing because of its multi-faceted nature. If you are planning g

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